Singapore Pools – Singapore’s Legal Gaming Operator

Incorporated in 1968, singapore pools is Singapore’s legal gaming operator. It was set up to curb illegal gambling and channel funds from the public to worthy causes. Singapore Pools operates Toto and 4D lottery games, sports betting, mobile apps, and other products. It also allows people to place bets online, by phone, and at outlets with cash. The company is regulated by the Betting Act and adheres to responsible gambling measures.

During the company’s last financial year, it recorded bets worth $12.2 billion, making it one of the largest companies in the world. Its highest-ever turnover is attributed to the growing interest in sports betting and major tournaments, a spokesperson said. In addition, the company is increasing its presence in digital platforms and introducing new products to appeal to a younger audience.

The company is also promoting its responsible gambling campaigns across its channels and outlets. It uses digital signage to educate customers about playing with care and playing within their means. It also displays event messages, lottery results, and betting updates using PADS4.

Singapore Pools has made a significant shift in the way it operates its business to reduce harm from gambling. It has also developed a shared consciousness in the community about gambling risks and how to help people who are struggling with them. This is achieved by fostering shared responsibility between businesses, community networks, and individuals. The company has also adopted a self-regulating framework that guides its day-to-day operations and promotes responsible gambling.

Its efforts in responsible gambling have paid off. In its latest annual report, the company’s revenue from lotteries and sports betting grew by 7 per cent in 2024. Its net profit for the same period was up by 9 per cent to $21.9 million. The revenue is the highest ever recorded by Singapore Pools.

Founded in 1968, the company provides an expansive range of gambling products. The company offers Toto and 4D lottery games, as well as sports betting and horse racing bets. The company’s efforts to expand its product offerings and adopt more responsible gambling practices have enabled it to reach a broader market.

In its early years, the company focused on offering betting services for horse races. It later introduced Toto, which gave participants the chance to win attractive cash prizes by correctly selecting six numbers. The game quickly became a hit amongst Singaporeans.

As a state-owned company, Singapore Pools is committed to the betterment of the community. Its social contributions are channelled through the Tote Board, which oversees the distribution of funds for charitable donations and community projects. The company also fulfils its social responsibilities by contributing a portion of its earnings to charity and sports development. In addition, it is committed to providing a safe and secure environment for its employees.