Singapore Pools Launches Digital Transformation Strategy

If you are looking for a way to place your bets from the comfort of your home, you should consider using the Singapore Pools mobile app. This application offers a wide range of betting markets, including football, horse racing, and lottery bets. It also offers a secure and easy-to-use payment system. It is also available on both Android and iOS devices. It’s recommended to download this app as it can improve your gambling experience.

The company was established in 1968 by the Singapore government to provide legal betting to counter illegal gambling. It is a wholly owned subsidiary of the Tote Board, which reports to the Ministry of Finance. Currently, it operates sports betting, numbers games, and totalisator games in the country. Surpluses from these activities are channelled to support charities in the community.

One of the key challenges faced by Singapore Pools is changing its culture to adopt a digital mindset. Yeo Teck Guan, Singapore Pools’ chief information officer, explains that the company’s old IT systems were built to serve an analog world.

To address this issue, the company engaged Collective Campus to deliver a series of two one-day tech crash courses for its staff. The courses covered ideation methods, innovation theory, and emerging technologies. The employees who participated in the training were able to apply their learnings in their work, resulting in more innovative ideas and better business models.

The new iShine Cloud platform is a central component of the Singapore Pools digital transformation strategy. It allows the company to unlock additional capacity, and it is expected to help meet future demand. iShine’s platform is also helping the company to manage cyber security risks. It is important for the company to protect its data and avoid any disruptions.

In addition to launching a new website, Singapore Pools has redesigned its customer service. The new design is easier to use and more streamlined. In addition, customers can use a self-service tool to check the status of their account. Customers can also contact Singapore Pools customer service representatives by email or telephone.

The company has a lot to offer its customers, including sports bets, lottery bets, and even money-back guarantees. You can find the latest odds and statistics for these events on their site, and you can choose from a variety of bet types, including 1X2, Asian Handicap, Pick the Score, and Halftime-Full. You can also bet on live matches with their in-game betting feature.

Singapore Pools has a great reputation as an industry leader in its area of expertise. Its website is simple and easy to navigate, and it provides all of the information you need to make your bets. The customer service team is always on standby to answer any questions you might have. You can also use the website to check out current promotions. However, you won’t get any welcome bonuses if you are a new player.